WHO Are we?

Apitura Innovation is a UK-based company dedicated to sustainable apiculture, ecological monitoring, and the responsible control of invasive species. Founded by a team of experienced beekeepers and environmental specialists, Apitura’s mission is to protect pollinators, support healthy ecosystems, and provide practical tools for those on the frontline of ASIAN HORNET hornet management.

At the heart of Apitura’s product range are two key innovations: the TRAP-X® hornet trap and the Bait Pod™ attractant delivery system. These products were developed through extensive research and real-world field testing, particularly on the island of Jersey, where Asian hornets pose a serious and growing threat.

TRAP-X® and the Bait Pod™ are designed to work together as a selective, environmentally sensitive solution to Asian hornet control. They offer high effectiveness in targeting Vespa velutina while helping to minimise harm to non-target insects such as bees, butterflies, and hoverflies.

By combining proven scientific insight with practical field application, Apitura is setting new standards in the fight against invasive species – with solutions that are effective, reliable, and bycatch friendly.